Enterprise dynamics
MAXPOWER Successfully Convenes the 8th Meeting of the First Board of Directors
Charting a New Strategic Course and Painting a Blueprint for Development
On April 25, 2025, MAXPOWER held the 8th meeting of its first Board of Directors at its headquarters in China. All directors, supervisors, and senior management representatives attended the meeting, engaging in in-depth discussions on three core themes: "deepening global strategic布局 (layout), accelerating digital-intelligent transformation, and advancing sustainable development." Multiple key resolutions were passed, laying a solid foundation for achieving the company’s strategic goals by 2026.
Global Strategy: Dual Focus on Localization and Premium Markets
The meeting outlined a dual-track strategy for 2025–2030: "breaking into premium markets in Europe and North America" and "deepening localization in emerging markets." For Europe, plans include establishing a new R&D center in Munich, Germany, to collaborate with local engineering teams on developing electric models compliant with EU Stage V emission standards. In Southeast Asia and Africa, the company will accelerate the construction of KD factories in Indonesia and Nigeria, aiming to achieve over 60% localization of core components. The board also approved significant funding to upgrade overseas service networks, ensuring a 12-hour rapid response for global clients.
Accelerating Digital-Intelligent Transformation: AI-Driven Industrial Upgrade
Aligned with Industry 4.0 goals, the meeting ratified the "Smart Manufacturing Three-Year Action Plan," focusing on three key initiatives:
AI Quality Inspection: Implementing machine vision technology to boost defect-free rates in critical processes to 99.98%;
Digital Twin: Building a global equipment operation and maintenance cloud platform targeting 95% accuracy in fault prediction;
Green Manufacturing: Establishing three zero-carbon factories by 2030, reducing energy consumption per unit output by 35%.
Sustainability: From Commitment to Action
The board approved an upgraded ESG Development Framework, committing to:
Environmental Goals: Reduce the carbon footprint of all products by 50% and achieve a 90% recycling rate for retired equipment by 2030;
Social Responsibility: Invest RMB 20 million over the next three years in the "Global Craftsmen Training Program" to certify 5,000 skilled operators in emerging markets;
Governance: Integrate sustainability metrics into executive KPIs and establish an ESG oversight committee.
2025 Business Targets: Steady Growth and Innovative Breakthroughs
The company aims for 15% year-on-year revenue growth in 2025, with international markets contributing 90% of total revenue. The ME product line will expand with two new models: the ME520 Extreme Cold Edition and ME800 Hydrogen-Powered Edition, both slated for mass production this year. The board mandated maintaining R&D investment above 6.5% and optimizing accounts receivable turnover to top-three industry standards.
Looking Ahead
"The global engineering machinery industry is undergoing profound transformation. Only by staying rooted in technological innovation and customer-centric values can we navigate this era of change," stated MAXPOWER’s Chairman in his closing remarks. This meeting not only realigned the company’s strategic priorities but also marked the beginning of its charge toward joining the global industry’s top tier. As these resolutions take effect, MAXPOWER will advance with unwavering determination to write a magnificent chapter in the global expansion of China’s high-end equipment.
